Yesterday — #MartechDay, yay! — we introduced the world-wide 2022 marketing technology landscape, right after having a calendar year off in 2021. It grew a exceptional 24% to 9,932 solutions. To make it readable, we basically built it totally interactive at martechmap.com, in which you can look for, filter, zoom, and a lot more. It’s rather wild.
But inspite of its intellect-boggling scale, the martech landscape has constantly been a sidebar to the actual story of how engineering is shifting advertising. The truly amazing stuff for me is how entrepreneurs leverage these instruments with technique, talent, and imagination to reach amazing outcomes for their organizations and their consumers.
This is why The Stackies: Internet marketing Tech Stack Awards are my favored neighborhood occasion in the martech industry. Each yr, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They normally shout-out to the particular products and solutions they use. But the greatest types convey how they think about their stack conceptually. How does it fit into their organizational running program? How does it assistance their purchaser journey?
Collectively, they give us some insight into how martech is getting used.
And, since it is also a enjoyment awards plan, many design and style their stack slides with a tiny further pizzazz. Not essentially relevant to the stack’s mission, but entertaining to look at.
This year, 32 corporations sent in stack illustrations. You can see all of them in the free Point out of Martech 2022 report we released yesterday — The Stackies begin on page 31. (And if you want to check out the kinds from past yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for every experienced entry to a non-revenue. In the previous, we’ve donated to businesses that promote range and inclusion in martech. This 12 months, presented the horrible circumstance in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Each individual yr, we also select 5 “winners” for the awards. I place winners in quotations due to the fact, while the ones we select are awesome illustrations of martech stacks that have brought one thing significantly useful or innovative to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a full wins from this spectacular corpus of actual-entire world stack examples.
4 Winning Stacks from 2021, Up to date for 2022
My gratitude is specifically huge for businesses who enter The Stackies numerous several years in a row. They give us a window into how martech stacks evolve around time, technically and conceptually.
4 of the 5 winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this yr with up-to-date slides, and wow, they are severely amazing. They thoroughly qualify as winning entries again.
Nevertheless, we preferred to spread the appreciate a little bit to contributors who did not just win past 12 months. So whilst we didn’t opt for them as winners for 2022, they seriously are entitled to to be acknowledged as “standing winners” from last calendar year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to add to The Stackies! Such a great way to aid the broader martech community.
5 Martech Stacks from New Winners in 2022
However, choosing 5 winners among the all the remaining great entries was challenging. These are the types we selected, but I strongly persuade you to down load the full set in the Point out of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to these companies to allow them know you value their contributions.
Our five picks, in alphabetical order:
Again, a big, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so a lot of great entries from the AMA, Annum, Cvent, Electronic Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Check them all out.