Airlines will offer fewer choices and higher fares after the coronavirus crisis
Airline traffic has plunged and it probably won’t recover any time soon. The $50 billion aviation bailout passed last week will keep airlines in business and employees on the job for the the next six months. Still, airline executives suggested they expect fewer flights and slumping demand for air travel for quite some time.
“If the recovery is as slow as we fear, it means our airline and our workforce will have to be smaller than it is today,” said United CEO Oscar Munoz and President Scott Kirby in a message to their employees last Friday.
A leaner airline industry means some of the 750,000 jobs the industry had at the start of 2020 won’t come back. Hundreds of planes will almost certainly stay grounded, which will mean less capacity and higher fares.
Many of the low-cost seats that passengers have enjoyed booking will disappear.
Fliers will have less choice — of airlines, of flight times, and of available routes and markets. All of that means passengers will pay more when they return to the air.
“Fewer seats flying means fewer cheap seats at the margin,” Philip Baggaley, chief credit analyst for airlines for S&P Global.
A long time to recover lost traffic
But almost is no one flying today. The number of passengers entering TSA screening points fell 93% between Tuesday and the last Tuesday of March in 2019.
It will take a long time for passenger traffic to recover, even after the coronavirus is under control and people can fly again. Traffic finally bounced back in 2004, following the 2001 terrorist attacks.
And after the Great Recession of 2008, it wasn’t until 2013 that passenger traffic reached what it was in 2007, the final year before the Great Recession. Those drops in traffic were a mere fraction of the decline that occurred over the last four weeks.
Less choices for passengers
This coronavirus crisis is so much more severe than past downturns in the industry that there’s a good chance there could be a new round of mergers and airline failures that the industry has gone through in the past.
“In the near term, we’re going to see a shakeout,” said Joe Schwieterman, a transportation expert and professor at DePaul University in Chicago. “The weaker players may not survive this. Most industry leaders are expecting a long, painful recovery.”
Even if all the current US airlines manage to survive, airlines big and small will pull back from markets and routes that have become unprofitable in the new environment. Even on routes they maintain, they’ll reduce the frequency of flights to fill up a greater percentage of seats.
That will lead to higher fares than before the crisis.
“There’s going to be fewer airplanes. That means less flying,” said industry consultant Mike Boyd. “So there’s going to be less choice, and you’ll be paying more. There’s no way around that.”
A new round of mergers?
In the past, economic problems in the industry have led to bankruptcy and mergers. Many of the deals since 9/11 have taken place as part of a bankruptcy process.
So it’s possible that two of the big carriers could once again merge, further consolidating control of the market.
What might work against a merger of the major carriers could be the nature of this crisis, said Philip Baggaley, chief credit analyst for airlines for S&P Global. He said previous bankruptcies and mergers helped airlines shed debt or get out of labor contracts they couldn’t afford. This crisis is different.
“More than too much debt or their costs being too high, it’s just the loss of revenue,” he said. “Unfortunately mergers or even bankruptcies can’t address that.”
But a merger among majors is still possible as airlines seek to fill seats and further trim administrative overhead.
ile such deals would need the approval of antitrust regulators, the Justice Department has rarely blocked airline mergers in the past, particularly at a time of financial crisis for one or both parties. And they could be approved despite antitrust concerns, said Joe Schwieterman, a transportation expert and professor at DePaul University in Chicago.
“There are all kinds of industries where there are only three or even two major players,” he said. “You could envision a deal among majors clearing antitrust hurdles, especially if the industry is on the ropes.”
Also possible: the upstart, low-fare carriers could fail and be swallowed up by the bigger carriers. At the very least, they may have to drop out of their less profitable markets.
But it’s virtually certain that passengers will have fewer choices even if none of the airlines merge or go out out business, as airlines respond to the new, lower traffic environment with smaller operations for the foreseeable future.