As documented for the duration of its to start with-quarter 2022 earnings contact, WM Technological know-how Inc (NASDAQ:MAPS), d.b.a. Weedmaps, has concluded the acquisition of cannabis-focused electronic menu and advert company Enlighten.
Why It Issues
This acquisition delivers in two critical Enlighten features:
- SmartHub, a subscription software package that powers in-dispensary electronic menus and kiosks and
- AdSuite, an in-retail outlet electronic advert inventory for models to get to shoppers at the point of obtain.
These alternatives now allow for Weedmaps to offer a comprehensive promotion offering to consumers as element of WM Small business.
Enlighten was established in 2018. Founders Jeremy Jacobs and Colby McKenzie discovered the absence of methods out there to people who desired to turn into educated on the sector, as effectively as the deficiency of possibilities for hashish brands to advertise, and made the decision to produce this business.
What is actually Upcoming
Many thanks to the acquisition, Weedmaps will now be equipped to supply advertising and marketing solutions in dispensaries at the place of order.
Whilst Weedmaps has led the on-line hashish space, the resources Enlighten brings into the fold enable Weedmaps to offer you omnichannel promoting throughout the acquiring journey irrespective of irrespective of whether the purchaser is purchasing from their computer or at a physical storefront.
Stay tuned to Benzinga Cannabis and El Planteo for extra updates on Weedmaps’ earnings and information.