Analysts are particularly bullish on Square and its popular Cash App.
“Square is poised to take meaningful direct deposit share from banks,” Jeffrey said in a report, adding that “pandemic stimulus highlights Cash App’s unique functionality, which we think can ultimately supplant traditional checking accounts.”
Square and PayPal are modern day banks for younger users
Other analysts agree that Square — thanks largely to its Cash App — is becoming the modern day version of a local community bank branch for millennials and Gen Z.
“Customers are clearly flocking to Square’s neobanking services,” said Rosenblatt Securities analyst Kenneth Hill in a report last week.
Hill upgraded his rating on the company to a “buy,” adding that “as Square develops, rolls out and monetizes a slew of services across the payments and financials ecosystems, it will lay the groundwork to make the company a need-to-own name for years to come.”
PayPal is benefiting from some of the same trends.
“Even as the broad Covid-19 lockdown measures are slowly eased around the world, demand for PayPal’s services remains at the elevated levels observed in April,” MoffettNathanson analyst Lisa Ellis wrote after her meeting with PayPal CEO Dan Schulman last month.
Ellis said that Schulman noted there is “absolute certainty” that PayPal will add at least 15 million new active users in the second quarter.
There has also been speculation that PayPal and Venmo could soon offer the ability to buy and sell bitcoin through the two platforms.
PayPal has not made any formal announcement about that just yet. Such a move would make sense given how successful bitcoin trading has been for Square.
With that type of growth, it seems only natural that PayPal would want a piece of the crypto pie.
“After Square’s large success with bitcoin trading…it was inevitable companies such as Venmo and PayPal [would] follow suit,” said Guy Hirsch, US managing director for brokearge firm eToro, in a report last month. “These large fintech payment firms see an opportunity for significant growth in the cryptomarket.”