Two months immediately after a market place phenomenon took shares of GameStop to the moon, the video video game retailer said Monday that it will promote up to 3.5 million of its shares with the price however vastly elevated.

The company said the shares will be sold as a result of an “at-the-current market” presenting, which lets a publicly traded firm increase cash more than time.

A bizarre stand-off among hedge money that had closely shorted GameStop, betting that the rate of shares would tumble, and more compact buyers who challenged them, sent shares of the beleaguered business soaring early this yr.

Market place pundits experienced urged the enterprise to put much more shares on the marketplace as the price tag of a share, which experienced hovered all-around $20 each and every, spiked shut to $500. These kinds of a stock sale would have permitted to corporation to pay out down significant money owed that it experienced accumulated as a technology shift led gamers to expend cash on the web, instead than in GameStop stores.

And two months in the past, GameStop disclosed in a filing with the Securities and Trade Fee that it basically experienced been thinking about this kind of a sale because January.

Rocket ride of HODLers

Shares skyrocketed 1,625 for each cent in January as bands of lesser and beginner traders speaking on social media hyped up the retailer’s stock, placing strain on hedge cash to sell in a “limited squeeze” that only sent the inventory selling price increased.

Shares typically slide, nevertheless, when a share sale is announced because it can water down the benefit of shares currently in investors’ hands. That occurred before the opening bell Monday, with shares sliding practically 16 for each cent. But a share nevertheless expenses extra than $161, meaning selling prices are nevertheless up far more than 900 for each cent this yr.

The corporation, based in Grapevine, Texas, also claimed Monday that preliminary fiscal to start with-quarter to-date world-wide profits are up about 11 for every cent from a 12 months back, a time period when the pandemic slammed the U.S. and merchants like GameStop ended up pressured to close its retailers.