“This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests,” Bender said.
Google is talking to publishers in another handful of countries and expects to add to its list in the coming months. The publishers with the first deals include Australian companies Schwartz Media, The Conversation and Solstice Media; Brazil’s Diarios Associados and A Gazeta; and Germany’s Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit and Rheinische Post.
Bender also said Google will soon begin paying publishers to allow readers free access to certain articles normally locked behind a paywall.
“With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” Paul Hamra, managing director and publisher of two Australian papers owned by Solstice Media, said in a statement.
Last year, rather than comply with new European copyright laws that require payment to display snippets of news stories in search results, Google announced it would only display headlines.