The Way of thinking Matrix normally takes measures further than contextual marketing. It has 3 parts:
- True contextual being familiar with, refined tactic to context that takes advantage of not just text, but image, video clip and audio, to comprehend an entire electronic atmosphere and assistance the placement of advertisements applicable to its audience.
- Sensible Ad Creatives that relate adverts to the encompassing articles, boosting somewhat than detracting from the audience’s experience.
- Focus Measurement and Optimization, assessing the genuine interest an ad drives and as a result how effectively the advert matches the context.
Why we treatment. GumGum is marketing its matrix as “the advertising playbook of the future” — and in fact, if we see stringent government clampdown on use of purchaser info along with methods by vendors to deprecate third-bash cookies and mobile monitoring — the only match left in city may well be contextual advertising and marketing. Fortunately, it is a lot more sophisticated these times than promoting cleaning soap on daytime Television set shows.
It will have to have to be.