Contractors and service providers are always looking for new ways to grow their business. One of the best ways to do that is through social media. We have compiled a list of tips and strategies on how you can use social media to gain more clients.
Create an account on all major networks: Facebook, Twitter, Instagram and LinkedIn, etc. Be sure to include professional pictures and videos as well as contact information for your company so that people can easily reach out for more information or to schedule an appointment for a free estimate.
If you are just starting out with social media. Focus on building one of the platforms first. Get into a regular posting schedule so that you’re able to keep up with it without feeling like it’s a burden. If you are stuck about what to post about, just write about current jobs you are doing. Pictures of your concrete projects lend themselves well to posting to social media because it is such an image-heavy mode of communication.
Not only this, but posting the wide range of projects you are able to do starts to build your status as an expert in concrete projects. This will build trust in the long-run and will keep you front of mind when it comes time for people to find a contractor for their own project.
Use Hashtags Effectively
Take advantage of hashtags: Hashtags are a great way for contractors or service providers find one another in order to collaborate or share more value on Facebook because photos depicting what you do best make up an important part of your business ideas. Some examples of hashtag searches would be “#concretecontractor #decorativeconcrete” or “#stampedconcrete”.
Understand Each Platform
Some of the most popular platforms to use for contractor or service provider social media posts are Facebook, Instagram and Twitter. These three networks have a lot in common when it comes to their functions: they’re all open networked systems that allow users to create profiles with whatever identifying information they choose; offer a variety of different ways for people on those networks to communicate with one another (messages, comments, public wall posts); and encourage users who’ve never interacted before to connect by showing them each other’s mutual friends.
The main difference between these is which types of content can be shared. For example, contractors may find that Facebook is a more appropriate network to use for connecting with people who have the app, posting pictures of your most recent flooring installation and asking friends or followers if they know someone in need of their services.
Twitter has a limit to how much written content you can post, which may hamper your ability to describe your projects in more detail. However, using it as a way to share photos and quick catchy posts can help grow your audience as well.
LinkedIn is an excellent way to connect with people in your industry, and of course it’s great for posting business-related content. You can share pictures from a recent job or post the description of one you’re currently bidding on, and followers will get notified when you publish new posts.
LinkedIn tends to be a bit more formal and requires a little bit more effort to set up a set up and optimize a profile. However, if you’re looking to network and build relationships with possible referral partners in your area, LinkedIn is a great place to do that. It can be a place where you highlight your expertise, and provide value to your business contacts in order to nurture those referral relationships.
Regardless of what platforms you intend to use, it’s important that you understand your goals for using each one. Building it into your normal routine as much as possible will help you stay consistent with it so that you actually reap the benefits of these platforms.