This summer, companies are hoping the seemingly unquenchable thirst will translate beyond beverages.
Cutwater Spirits ice pops
The California-based distillery has rapidly expanded into the canned cocktail and seltzer market over the past year with nearly 20 types of drinks. This month it’s rolling out alcoholic ice pops based on its best-selling flavors, including tequila margarita, vodka mule, and rum and cola.
The idea was to offer customers “another fun way to enjoy a high-quality Cutwater cocktail anywhere,” according to Gwen Conley, the company’s director of quality and innovation. Each ice pop has 7% alcohol by volume, roughly the same amount of booze in one of its canned cocktails.
A variety pack of 12 retails for $25 and will be available nationwide in mid-July.
Truly ice cream
The Boston Beer-owned seltzer brand reformulated its flavors and added lemonade to its lineup over the past year. Now, it’s moving into ice cream with what it’s calling a “first-of-its-kind spiked seltzer ice cream.”
The four alcohol-infused flavors are based off its recently launched lemonade seltzer flavor pack and include: Strawberry Lemonade Sorbet, Original Lemonade Ice Cream, Black Cherry Lemonade Ice Cream and Mango Lemonade Sorbet. It was created in partnership with Tipsy Scoop, which makes other boozy ice creams.
White Claw pizza crust
The chain declined to provide sales figures about the special, but a spokesperson told CNN Business it “saw incredible guest enthusiasm” for the crust. Blaze added it’s “being thoughtful on how we can continue this fun partnership” later this summer.