Rob Eleveld. (Whitepages Photo)

The information: Monetary large Mastercard announced right now that it will acquire Seattle startup Ekata for $850 million.

Ekata’s qualifications: The corporation sells identity verification solutions to assistance extra than 2,000 firms these kinds of as Postmates, Alaska Airlines, and Lyft discern between very good and lousy actors. It spun out of Whitepages in 2019 and has around 200 workforce throughout workplaces in Seattle, Amsterdam, Singapore, and Budapest.

Rob Eleveld, who turned CEO of Whitepages in 2016, is Ekata’s CEO. Whitepages founder Alex Algard is chairman of Ekata and Whitepages, as perfectly as Hiya, another Whitepages spinout.

What is up coming? Mastercard claimed it will use Ekata’s technologies to “deliver a more extensive id company that can ability real-time selection-creating requires, from new account openings to aiding merchants assess potential fraud prior to a payment transaction is licensed.” The offer is expected to near in six months.

Pandemic-pushed trend: The past calendar year has set a spotlight on protection tech companies as businesses speed up adoption of electronic companies and hook up with more customers in the cloud. Auth0, a further Seattle-place identification tech startup, introduced its acquisition by Okta for $6.5 billion last month.

“The acceleration of on the internet transactions has thrust world-wide digital identification verification to the forefront as a person of the most significant chances to construct digital rely on and overcome worldwide fraud,” Eleveld said in a statement.