McDonald’s said its large number of drive-through restaurants, and investments to support franchise owners helped it weather the crisis. Deliveries and additional marketing helped, too.
“The steps we are taking in response to the pandemic and to accelerate recovery, while continuing to serve the great and familiar taste of a meal from McDonald’s, will position us well for the next phase of this crisis,” McDonald’s CEO Chris Kempczinski said in the filing, which is meant to give investors an update on the company’s business amid the pandemic between quarterly financial reports.
US sales fell 19% during the month of April compared to the same period in the year prior, but were down just 5% year-over-year in May, McDonald’s said in the filing. In the company’s international operated markets, sales dropped nearly 67% from the year prior during April, and were down 41% in May. Those numbers include sales at all McDonald’s locations that have been operating for at least 13 months, even if the restaurants were temporarily closed during the pandemic.
However, in the United States, the company said that nearly all of its restaurants have continued to operate drive-through, delivery or take-out service with a limited menu since March. More recently, over 1,000 US restaurants reopened their dining rooms with reduced seating capacity.
Only around 100 US restaurants remain closed, which the company said is largely due to their unique locations, such as those in shopping malls that are currently shuttered.
In the company’s international operated markets, sales during April and May were heavily impacted by temporary restaurant closures in the United Kingdom and France and, to a lesser extent, in Spain and Italy. Restaurants in those four countries began reopening for limited operations throughout May and June.
But McDonald’s said that in international markets that have remained open, “sales trends continued to improve in May.”