Quibi will face significant competition and it’s launching in the middle of a pandemic, which may or may not help its growth
. But it has a lot of buzz –— and money — backing it up, not to mention two of the most famed executives in Hollywood and Silicon Valley running the company.
Quibi, which is short for “quick bites,” offers short-form content that’s no more than a few minutes long. The content ranges from scripted, fictional series to news and sports highlights.
However, unlike short-form videos on YouTube or Instagram, Quibi’s content comes with high production budgets. The videos have also been filmed and edited to be viewed both horizontally and vertically.
The service’s two veteran executives include Meg Whitman, the former CEO of eBay, and Jeffrey Katzenberg, a Disney alumnus and co-founder of DreamWorks. The two have raised nearly $2 billion from investors, according
to the Wall Street Journal.
“What we’re trying to do is bring together the best of Hollywood and the best of Silicon Valley to make viewing short-form content on your mobile extraordinary,” Whitman told
CNN Business last year. “We’ve got Hollywood quality content with some really very innovative technology that makes viewing video on your mobile something quite different than what it is today.”
What content does it have?
Quibi will launch with 50 shows
with plans to release 175 original shows and “8,500 quick bites of content” in its first year.
The service offers an eclectic mix of content and has attracted A-list talent to star in and produce shows, including Jennifer Lopez, Steven Spielberg and Chance the Rapper.
The most notable (and arguably most audacious) series on the service is called “Murder House Flip.” It is billed as an “unconventional new home renovation show” which looks to flip houses where infamous murders took place.
How much does it cost?
It costs $4.99 a month with ads and $7.99 a month without ads. It also comes with a 90-day free trial.
Will it work?
Can its short-form, mobile-only selling point help Quibi stand out? That’s the nearly $2 billion question for the new streaming venture.
“Consumers are looking at their budgets closer than ever. Many are paying for pay TV, HBO, Netflix (NFLX)
, Hulu, Spotify (SPOT)
and more already,” Andrew Hare, a senior vice president of research at media consulting firm Magid, told
CNN Business last year. “It’s really going to need to prove extraordinary value to consumers to drive subscription scale.”
Another question mark for the service is how the coronavirus pandemic could affect the launch of the on-the-go service since millions are now stuck at home.
Katzenberg believes that people forced to be inside could actually benefit the service.
“We probably have more in between moments now than we ever had before because we’re all locked in our homes,” Katzenberg told
CNN Business last month. “Quick bite, super-premium Hollywood quality content is going to resonate now more than ever.”