Your email marketing money will be wasted if you contact people at expired or incorrect email addresses, and this may also have bad consequences for your company’s email marketing.
In order to prevent contacting outdated accounts, it is essential to do periodic email validation API. The reputation of your email sender might be tarnished by permitting poor email addresses to stay on your mailing list for lengthy periods of time. Why is it important to keep an eye on your email list, and how does it affect your business?
Every day, new email addresses go inactive.
What’s the use of keeping an eye on your email list if you already validate new subscribers’ email addresses when they sign up? Email accounts become dormant for a variety of reasons, including but not limited to:
- It is possible that your subscriber has been unable to access their email account or has changed platforms.
- A robot or any other illegal action may have hijacked an email address that was previously valid.
- Conversely, your customer may have just stopped reading your emails, despite the fact that they are still logged into their account.
Even if the holder of an email address has not entered into the account for years, email systems will keep the email address active. Some email providers, such as Gmail, will never erase accounts that have been dormant for an extended period of time. For example, you may spend years sending advertising emails to an address that no one ever logs into if you don’t clear your mailing list. Bounce rates may still be affected even if an email account is no longer active.
Your image with email providers might be damaged in any of these situations. If you don’t keep an eye on your email lists, you won’t be able to get in touch with current and potential customers.
Spamming Inactive Email Addresses
In order for email systems to assess whether or not your subscribers desire to get your communications, they look at the results of your previous campaigns. This involves not just measuring the open rate of your emails, but also the click rate of the icons and links they contain, as well as response rates. This is important. In order to see whether their customers are responding to your emails, this is employed.
In the long run, this will hurt your reputation as an email sender and raise the risk that your communications wind up in the spam box. Your emails will be more likely to be tagged as spam if you have an inactive account since they do not interact with your emails in any manner.
Email Bots Can Ruin Your Mailing List
Spambots will make their entry into your email list, whether they are purposefully attacking your company or just designed to fill out every form they come across. The worst-case scenario is that you’re paying to reach out to people who aren’t there, and the best-case scenario is that you’re paying to reach people who are.
Most bots will be deterred from joining your mailing list by CAPTCHAs, however criminals may circumvent this security measure and allow their bots to enroll. In addition, a large number of spam bots use stolen real-world email addresses as their first login credentials. For the most part, this implies that a bot can take over someone’s account once they sign up for your list. An email list tracking program can consistently identify suspicious bot-like activity patterns and quickly eliminate spam addresses from your list.