Walgreens hopes new digital tools will help reel in more loyal customers

Walgreens hopes new digital tools will help reel in more loyal customers

Walgreens Boots Alliance (WBA) is implementing new customer analytics and outreach tools that will help it better understand and serve customers, thanks to a partnership with Microsoft (MSFT) and Adobe (ADBE). The new technology will allow Walgreens to compile data and create individual customer profiles — whether they shop in stores, online, through the mobile […]