Couple points are as beneficial to a organization as shopper opinions. Just after all, if you know what your clients think about you or your products, you can far more simply move in a path that meets your target market’s wants and requires.
Domo has a rather good thought as to what its customers consider about its platform thanks—in aspect, at least—to TrustRadius, an corporation that compiles opinions of software program options so that business enterprise leaders can make much more informed technology obtaining decisions.
But that’s not all TrustRadius does. It also doles out assessments-based awards every May perhaps. And in 2022, individuals awards came early and usually for Domo, which received throughout a few essential classes: Small business Intelligence, Embedded Company Intelligence, and Details Discovery & Visualization.
How did Domo’s vice president of buyer success, Robert Davy, get the information? I cornered him and observed out.
Q: I guess the noticeable very first issue is: What is your first reaction to Domo winning so a lot of awards of this nature?
A: Effectively, it is far more validation of the system and how our prospects are partaking with it. The awards are based mostly on feedback from customers and the benefit that they are deriving from utilizing our system, no matter whether it be for small business intelligence or interacting with their data.
But in all probability the largest matter we do is drive insights by creating our customers’ information actionable. To me, that’s compared with a ton of other BI tools that I have witnessed. With Domo, you are ready to combine, normalize, and rationalize 1000’s of various facts sources—and then make intelligence out of that to drive smart steps that propel their small business decisions.
Q: Domo has really set a ton of time and electricity and target into its embedded BI capabilities. What does currently being identified for that say to you?
A: A person of the significant traits we are seeing from our clients is that they are transforming the way in which they interact with their consumers by leveraging Domo’s embedded engineering (Domo Almost everywhere). It enables them to just take their customer interactions to a new amount, and it generates a increased degree of urgency and accountability for us to get that suitable for them. In many situations, our buyers are generating new options to have interaction their prospects.
For case in point, just one of our significant, world gaming associates is employing embedded analytics to join and interact with hundreds of companions. This is essential for a few causes. First, the embedded encounter lets them to inject their brand into the system so that it is an extension of their firm. Second, it will allow them to scale to a large companion community—and tens of 1000’s of customers beyond that. And finally, they had been equipped to deliver the remedy without the need of a considerable total of sources, indicating a staff of just 3-4 total-timers were being able to convey the solution to life and handle it going forward. That is pretty amazing when you consider the scale at which they work.
Q: Knowledge discovery and visualization are additional regular, par-for-the-class strategies that companies leverage details. But winning on that front has bought to truly feel great, as well.
A: What it definitely suggests is our clients are successful and getting value from our platform. It virtually doesn’t issue the place the data exists, no matter whether it is in an on the web method or a knowledge center on your desktop—or buried in a position that tends to make it “dark details.” The fact that we can deliver that details to life and integrate throughout many sources so that customers can interact with it is actually the vital.
We have lengthy-expression purchaser associations, and a lot of the initial deployments occur within just days or weeks, not months or a long time. As they see the worth of the initial use circumstance, ideation commonly grows with our consulting teams, who are centered on time to benefit and then growing the regions that Domo can push value for them.
We have one retail consumer that had a series of checklists for its retail outlet supervisor to review and update. The problem was they experienced to go into various systems to come across the responses and outcomes, then toggle back to the checklist. What is much more, aggregating individuals checklists was time consuming, and then out of date by the time they ended up done.
By bringing the facts from all those techniques into Domo, they have been ready to build a information app that delivered brief access to their data and close to true-time solutions to individuals checklist goods. This enabled them to get far more visibility to their benefits and comprehend variance to their KPIs, appropriate from their cellular machine.
Now, they can have interaction directly with their customers and staff and push a unique outcome for them. Owning far better accessibility and visibility to their info has truly impacted the efficiency of their business in a constructive way.
Q: When you have conversations with clients, or you see these styles of awards appear Domo’s way, how does that play into how you system, and how you go about environment aims?
A: We’re usually striving to learn from and combine feedback. I think a single of the fantastic issues about Domo is that our customers are so fanatical about the platform. So, the awards are validation of the worth that they are receiving from it. Normally, they would not be submitting nominations and opinions.
For instance, 1 of our shoppers was just sharing how they are making use of Domo Everywhere you go to combine acquisitions. Think about it: You have two different firms that are coming with each other and will will need to combine programs, information, and men and women. Domo Almost everywhere allows them to speed up the time between getting a new business enterprise and the time to fulfill their workforce. They deliver the knowledge into the Domo platform, blend it, and then actually start off to talk with the workforce. The velocity and agility companies are getting by leveraging our platform is really impressive.
Internally, teams throughout the firm are all targeted on our prospects and serving to them extract as much price as they can from Domo. In conditions of objectives internally, it is not about successful awards it is about placing targets and priorities all-around time to benefit for our prospects and then supporting them with adoption. We search at the purchaser journey and times of fact that assistance maximize benefit and affect for their small business.
Discover how several of Domo’s more than 2,000 prospects are making use of the award-winning platform to get forward and remain forward in their respective fields.