Local SEO is also known as local search marketing. It’s one of the best ways of marketing businesses on online platforms. It has been gaining prominence globally as it helps enterprises to promote their products and services to local customers searching for them online.

Local SEO is achieved through a variety of methods, some of which are easier to manage using local SEO tools. Other reasons for significant growth is increased smartphone usage and better internet connectivity. Although there’re some similarities between local and organic SEO, there are significant differences.

Local SEO helps to provide search results that are relevant to internet users based on their current location. For example, if one searches for “computer repair shop” on their devices, Google provides results that are nearest to them. In other words, Google considers the physical location when internet users search. Here are three pillars of local SEO that your business needs:

Technical Search Engine Optimization

It’s the process of optimizing websites for crawling and index phase. It’s referred to as “technical” because it has nothing to do with the actual web content. Technical SEO aims to optimize the infrastructure of a site and has numerous benefits. Technically optimized webpages are fast. The best SEO companies Washington DC can help you achieve that.

Nowadays, businesses need to ensure that their web pages load fast. Internet users tend to be impatient and may not wait for pages to open. According to the findings of a study in 2016, over 50% of website visitors are likely to leave if a webpage fails to open within three seconds. Therefore, if a website is unresponsive or slow, internet users get frustrated and move to other platforms, and business will miss the traffic.

Google knows slow webpages aren’t optimized and prefer ones that load faster. This means that if a webpage is slow, it ends up further down the search results than others, and this results in even less traffic. Enterprises can use several online tools for testing if you’re uncertain about their site’s speed.

On-Page SEO

It involves optimizing web pages to ensure they rank higher and get more traffic in search engines. The concept refers to web content and the HTML source code of a page that can be optimized. On-page SEO has evolved, and businesses need to keep up with the latest trends.

It consists of elements an enterprise can control best. For example, they can control the quality of their web content. Focusing on on-page elements can also help to increase the probability of the success of an off-page strategy.

No internet users would want to link to boring and poorly-written content. The quality of a site’s code should be high. Businesses should ensure they’re not unintentionally blocking crawlers from accessing their site. Website visitors should be able to find what they’re looking for with ease.

Off-Page SEO

The SEO strategy involves using various techniques to improve the position of a site in the search engine results page. Unlike what some people think, it doesn’t only involve link building. In Offsite SEO, best SEO companies Washington DC use various promotion techniques, beyond web design to make sure websites rank higher in search results.

Organizations can enjoy more benefits by using off-page SEO. For example, it helps to increase the PageRank, which is the numeric measure Google gives webpages on a site depending on the number and quality of the links that have been used. A page gets a ranking of 0 to 10 based on the factors.

Offsite SEO is also an effective way of increasing a website’s exposure. Every business owner would want more exposure for their site as this means higher chances of getting more visitors and customers. It involves using natural, built, and created links.