Trivago for taxis? This startup is solving intercity travel in Tamil Nadu with smart tools

Rosario Narchison Alex experienced the entrepreneurial genes suitable from his university times when he would gather and promote points from seniors to juniors in the hostel. It was, what he phone calls, “word of mouth entrepreneurship”, and aided address his hostel expenditures. 

Later on, following graduating, he started off and shut down a bunch of ventures from cell recharges to supply of household-cooked food, and also did a stint at a Chennai IT company.

Taxida Founder

Rosario Narchison Alex, Founder and CEO, Taxida

For the duration of his tenure at a mobility startup in the United kingdom, which experienced an R&D workforce in Chennai, Narchison discovered gaps in the outstation taxi journey area. Last but not least, in 2019, he quit his position to get the job done on Taxida, which was launched in early 2020.

Taxida is an on-demand from customers marketplace and scheduling platform that connects travellers with a selection of unorganised taxi support vendors — airport taxis, local taxis, intercity taxis, zero-emission taxis, and even robotaxis in future.

Riders can enter their vacation specifications (choose-up/drop/a person-way/round trip), and get real-time price lists from about 35 taxi operators in South India. Taxida offers an all-inclusive quotation, which features tolls and taxes, and has no concealed price ranges. 

So, the price tag you see is the price tag you pay. 


Chennai-primarily based Taxida products and services 37 districts in Tamil Nadu

Challenge it solves in a fragmented sector

The Chennai-based mostly startup’s objective is to make intercity cab scheduling less complicated, quicker, and less expensive than Ola, Uber, and other organised players out there. 

“Our study in Chennai, Bengaluru, and other elements of South India showed that most outstation taxis charge double for even just one-way journeys, and the client has no choice but to spend,” Co-founder and CEO Narchison tells YourStory

He additional describes,

“Some smaller gamers do a person-way drops but they are fragmented and the trips are coordinated on WhatsApp. Often drivers never display up, and there is no way to track them. There was no solitary participant to link all these cabs.”

And that was the opportunity Taxida went following.


Taxida has done 620+ outstation bookings in 8-9 months

Taxida’s target is to supply small taxi operators tech-enabled tools to help them compete with the more substantial players, and establish high-quality command mechanisms to deliver dependable rides and harmless travels for the duration of a pandemic.

The system aggregates bookings, motor vehicle fleet, motorists, ride-monitoring, and so on. Every taxi provider receives a driver app, a listing website page, and an operator backend, which allows them manage drivers, autos, rides, areas, and approaching bookings.

Narchison elaborates,

“We give them equipment to operate their small business on our platform, and we also handle their serious-time price prices. Just about every taxi company will get a Google My Business-like website page inside of our web-site, and clients can watch evaluations and rankings.” 

A Trivago for area taxis then? “Yes, you could connect with it that,” states the founder.

Taxida app

Taxida driver app allows nearby taxi operators regulate fleets, bookings, outings, etcetera.

Early expansion and operations

The system went live in May possibly in the middle of a stringent nationwide lockdown, and has served numerous travellers trapped at different locations. It also facilitated permissions and e-passes from the government for sleek travels.

Amongst May well 2020 and January 2021, Taxida has concluded 620+ outstation bookings, with an common ticket dimensions of Rs 3,000

It now manages a taxi fleet of 125-odd vehicles that can services 37 districts of Tamil Nadu, and intercity journey from Chennai to Bengaluru

taxida snapshot

Infographic: YS Design

The founder shares,

“When we released in the lockdown, visitors was low, but there have been numerous requests. We had been undertaking intercity e-passes for 10 vehicles a working day, and then 200-300 cars a month. We couldn’t choose all the trips but the curiosity is substantial.”

Taxida expenses a direct commission off the operators stated on its platform as effectively as pockets 10 percent of the booking worth for every excursion. Incorporate to that, operators pay out a SaaS-like subscription payment for tools they opt for. 

Foreseeable future roadmap and taxi sector

Using on the renewed desire for intercity travel as the pandemic limits slowly come off, Taxida expects to mature quickly in 2021. 

It has established by itself a focus on of 14,000 journeys by the close of the 12 months, and options to onboard 900 taxi operators by then. The startup is also hunting to develop its district-clever and intercity attain, as perfectly as launch new tools for taxi operators.

Taxida’s Gross Booking Price (GBV) has touched approximately $27,500. The startup needs to expand GBV to $3.2 million by the conclusion of 2021.


Intercity taxi vacation is a $12 billion current market in India

Narchison states, “We’re wanting to raise seed funding of $500,000 to incorporate more inside routes and vacationer places in Tamil Nadu, and strategically tie up with travel operators in Hyderabad, Tirupati, Trivandrum, and Cochin.

More, Taxida programs to go further into Tier-II and III marketplaces that “run under the radar”. In Tamil Nadu by itself, the intercity taxi market place is believed to be Rs 72 crore, suggests the founder.

General, in India, intercity taxi journey is a $12 billion market place, in accordance to India Angel Community (IAN). Additional than 90 p.c of this is unorganised. 

Narchison sums up the opportunity by saying, “No one has apparent information about gamers functioning there [small towns], but they have their fleets full. That is heading to be the new industry, we will slowly penetrate and scale up in those people spots.”