In a statement on its website Wednesday, Mars wrote that “now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”
“We don’t yet know what the exact changes and timing will be, but we are evaluating all possibilities,” Mars added.
And Conagra, which makes Mrs. Butterworth’s syrup, said it would conduct a complete brand and packaging review. Conagra noted it “can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”
The moves are an acknowledgment of the brands’ origins in racist stereotypes, a consideration brought to the forefront during the nationwide reckoning on race following the death of George Floyd in police custody.
According to the Uncle Ben’s website, the name was first used in 1946 in reference to a black farmer known as Uncle Ben who excelled in rice-growing. The man depicted in the logo is a “a beloved Chicago chef and waiter named Frank Brown.”