The authors will be honored for their contributions to textile literature with The J. William Weaver Paper of the Yr Award, a framed certificate signed by the president of AATCC and the chair of the Publications Committee. The Weaver award will likely be offered to each the 2007 and 2008 winners on the AATCC International Conference.
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As I mentioned at first of this paper McLuhan’s ideas had been largely dismissed by the scientific community on the time of their creation (Scolari, 2012). George Gordon, for example, was quoted as denouncing McLuhan’s work as McLuhanacy” (Griffin, 2012, p. 329). There are a number of different critiques that have been made on this idea, however they have a tendency to center around certainly one of three main strains of criticism: technological determinism, technological utopianism, and nonscientific methodology (Chandler, 2011).
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