The strategy includes investing €1 billion ($1.1 billion) in its digital operations. The Spanish group also plans to have fewer stores in the future, closing as many as 1,200 this year and next, while opening 450 higher quality, larger outlets in premium locations.
“Stores will play a stronger role in the development of online sales due to their digitalization and capacity to reach customers from the best locations worldwide,” Inditex said, adding that customers would benefit from larger and “more attractive stores.” In a presentation on its website, Inditex listed Barcelona, Edinburgh, Riyadh, Beijing and Bogotá as locations for some of these “highly prominent, differentiated stores.”
Retailers and consumer goods giants are now racing to adapt to what they view as lasting changes to the way that people shop.
Inditex said it expects online sales to reach more than 25% of total sales by 2022, up from 14% in 2019. The company said it will invest in its existing technology platform to make it more agile and data-driven.
Sophie Lund-Yates, an equity analyst at stockbroker Hargreaves Lansdown, said the integration between online and physical stores will improve Inditex’s already tight supply chain. “This means it traditionally hasn’t had to tie up lots of money in excess stock, and it can react to changes in fashion trends quickly,” she said in a research note.
“Being able to offer the flavor of the month faster than peers means Zara — which accounts for the majority of sales — has become a go-to shop. That helps support more premium price tags,” she added.
Inditex posted a loss of €409 million ($464.8 million) for the three months to April, down from a profit of €734 million ($834.2 million) in the same period a year ago. Sales slipped 44% to €3.3 billion ($3.8 billion). From June 2 to June 8, sales decreased 34%, slipping 16% even in markets where stores were fully open.